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Posted on 24/11/08 07:41:25 AM
Ellen
Fire Queen
Posts: 102

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logo critique wanted
I'm hoping for advice/criticism on this try for a new local public radio station. I love radio and want to help. They are looking for a logo and want something that is or can be vector based. The tower is a photo of local landmark that I traced with the pen tool and filled and the rest of the image is shapes and text.
My admittedly fuzzy understanding of vector images hopes that's enough for any scaling that may be needed.
So to be some what clear- Too trite of an image? How to scale if needed? How would any of you change it?
Thanks for any help.



Posted on 24/11/08 08:09:38 AM
vibeke
Kreative Kiwi
Posts: 2166

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logo critique wanted
Ellen wrote:
I'm hoping for advice/criticism on this try for a new local public radio station. I love radio and want to help. They are looking for a logo and want something that is or can be vector based. The tower is a photo of local landmark that I traced with the pen tool and filled and the rest of the image is shapes and text.
My admittedly fuzzy understanding of vector images hopes that's enough for any scaling that may be needed.
So to be some what clear- Too trite of an image? How to scale if needed? How would any of you change it?



I like the tower, but you need a lot more contrast to give it punch.



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Posted on 24/11/08 4:44:46 PM
dave.cox
Marquee Master
Posts: 518

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Re: logo critique wanted
If it is really a logo that you want, I would suggest that you keep it simple. Keep this is mind. Can you use it on a business card?
Can you print it in black and white?

The reason that they want it vector based, is to make is scalable. make sure you can survive scaling it up and dow without loss of meaning. Take a look at some popular logos for ideas. Try googling for Logos. For instance, HP, AT&T, IBM, XM Radio, Apple etc... You'll notice that they are all fairly simple yet recognizable.
What you have is good for a poster, but it's much too big for a logo.


Posted on 25/11/08 03:29:30 AM
Ellen
Fire Queen
Posts: 102

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Re: logo critique wanted
Thanks Vibeke and Dave. I started this as a way to practice with the pen tool.
- Think the lack of contrast is the colors sampled from the nascent web site? I stuck the tower on a screen grab just to see and noticed that there's a contest so I can stop now.
- I am fuzzy on keeping things vector based. Shapes and type I understand but what about something from a pen path?









Posted on 25/11/08 03:36:26 AM
Ellen
Fire Queen
Posts: 102

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Re: logo critique wanted
sorry for double post



Posted on 25/11/08 04:48:55 AM
dave.cox
Marquee Master
Posts: 518

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Re: logo critique wanted
When you create something with the pen tool, you are creating paths.
If you look in the path pallet you can see the path, just like when you add a shape. You can find the path tab next to the layers and channels tabs.
Usually, vector art is created in something like Illustrator. PS is really for pixel art, such as in photos.

Posted on 25/11/08 05:45:10 AM
Ellen
Fire Queen
Posts: 102

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Re: logo critique wanted
Thanks Dave, I'm getting a grasp on the pen tool and paths. While I know PS likes pixels better can a psd or tif file from photoshop made up of unrasterized layers be considered vector and be easily scaled? Just curious...

Posted on 25/11/08 6:37:37 PM
dave.cox
Marquee Master
Posts: 518

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Re: logo critique wanted
In photoshop, you can resize paths to your hearts content. But, and here is the catch, to use the path in photoshop, you must add a stroke, fill it, or select it, and then act on the selection. So, you can scale the path all you want, but when you fill it or stroke it, you are painting on the canvas. The result is a raster.

Now there is an exception to this. Text is an example of the fill being constrained by a path. This can be rescaled, and it will remain sharp. You can do the same thing with shapes, by creating a vector mask. When you use a vector mask, the shape is constrained by the path. If you select the mask button on a layer twice, the second layer mask is the vector mask. When you check the paths pallete, you will see that a new path is created for it. By creating your shapes with vector masks, you can have vector art in photoshop.

Dave.

Posted on 25/11/08 11:21:07 PM
Ellen
Fire Queen
Posts: 102

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Re: logo critique wanted
Thanks Dave for explaing so clearly!
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